For a while I shifted my purchases of strings and other guitar gear online. Thought i was saving money...but in reality, perhaps just a buck or two. These guys prices are fair, the service is impeccable and it's a local shop that could rival the service of most shops in larger cities. I went in yesterday in search of some knobs for my amp. They we willing to show me what they had, discuss other options and didn't try to up-sell. Good service is so important...more important that saving a buck or two. If you're in the market for instruments, gear, live sound or lessons, this is the place to go.